Though the overwhelming majority of people looking to improve their search engine rankings are trying to find ways to improve their results on Google, the truth of the matter is after Bing and Yahoo combined they began to meet up 30% of online search traffic.
It is absolutely impossible to ignore Bing any longer if you’re serious about driving as much traffic as you can, and especially if you’re serious about driving affordable and laser targeted traffic at that.
Of course, most people try to leverage the same kind of search engine optimization tricks, tips, and tactics that they use on Google when optimizing for Bing. They assume that all major search engines are going to use the same kind of ranking systems and algorithms to build their search engine results, not understanding that these two major search engine networks (and most others) are as wildly different as it gets.
If you are going to have any success whatsoever optimizing your website to shoot up the rankings on Bing you’re going to need to know EXACTLY what Bing is looking for in the first place. It isn’t exactly always what Google is looking for, either.
But thankfully you will be able to run off of the Bing search engine optimization playbook that we outline for you below. You’ll find all kinds of inside information about how to better optimize your webpages, your blog posts, and your social media activity to improve your overall ranking and begin to climb higher and higher in the organic results.
Obviously this kind of change in your ranking isn’t going to happen overnight, but you are definitely going to be surprised to find just how quickly your ranking can improve when you focus on the most important elements. When you cut out the “fat and waste” from your search engine optimization efforts, begin focusing on major “movers” that will definitely improve your rank rather than minor “workers” that may or may not have any lasting impact whatsoever, you’ll be able to enjoy the kinds of search engine results (and traffic) you were looking for in the first place.
Now, for obvious reasons, you are going to want to try and implement as many of these Bing improvements as reasonably possible. Though there are all kinds of fad search engine optimization tactics and strategies that you might be able to put into place to get a temporary boost now and again, these are the foundational elements that should (but may not always) help you solidify your rankings once you reach the front page.
Are you ready to dive right in?
Let’s get right to it!
Opening the floodgates to targeted traffic on Bing is easier than you probably expect..
When it comes to the world of search engine optimization, it’s never been quite as easy – or as difficult – to improve your rankings, streamline your search engine optimization efforts, and make sure that your website has absolutely everything it needs to climb to the top organically.
Sure, that sounds a little bit crazy at first, but allow me to explain.
You see, search engine optimization is no longer the wild shootout that it used to be in the past. Over the last 10 years more and more people have been able to reverse engineer all of the major “touch points” of search engine algorithms from the major search engine networks, breaking down in synthesizing exactly what it takes to improve your ranking without as much guesswork as was necessary before.
This results in search engine optimization efforts that are a lot more focused, a lot more impactful, and a lot easier to implement – but that works as a bit of a double-edged sword.
After all, since it is so much easier to optimize your page and all of your other online efforts for specific keywords and to leverage targeted traffic, more and more people are able to do so. This makes the world of search engine optimization (especially on Bing) a lot more challenging as far as competition is concerned while it is at the same time significantly easier from a technical standpoint.
The gist of all this is pretty simple and straightforward:
You aren’t ever going to have to guess your way to the top of the Bing search engine rankings ever again, and you aren’t going to have to labor over ineffective or inefficient search engine optimization efforts, either. At the same time, you’re going to have to work twice as hard at implementing all of the foundational elements that will “put you on the map” – as you can rest assured that your competition is going to be working double-overtime themselves to try and out rank you.
This is why it is so important to focus on the inside information that we provide for you below.
Sure, you may have heard some of the details that we are going to break down for you. And yes, some of them might seem almost too simple and straightforward. But you’d have to be at least a little bit crazy not to focus on the basics, cover all of your bases, and leverage the “link juice” that these Bing search engine optimization touchstones have to offer.
Shall we get right to the meat and potatoes of this guide already?
We thought so.
What are the major overarching factors that play the most significant role in improving your search engine rankings in Bing?
While we are going to break down about a dozen or more different tactical things that you can do to improve your search engine rankings in Bing, it’s important to illustrate the handful of foundational elements that you are going to want to focus on first to get the most leverage out of.
There are always going to be a lot of different things that you’re going to be able to try to improve your search engine rankings on Bing, but these elements below have been uncovered to be the highest impact elements that you’ll want to focus on first and foremost.
Take care of these, and they’ll do the bulk of the heavy lifting for you. Ignore them, and your rank may never change.
Domain names and URLs with keywords in them are still beneficial
Though most search engine optimization professionals have discovered that the Google weights domain names and URLs with specific targeted keywords in them less significantly than they used to in the past, nothing could be further from the truth when we are talking about Bing.
Bing definitely pays attention to domain names that include exact keyword matches, and still gives a significant amount of influence to URLs that include exact keyword matches as well. This is important for web administrators, content creators, and those that are focused on creating the navigational structure of a specific site or service, as they’ll want to make sure that they are implementing intelligently named URLs and domains to squeeze every single drop of link juice out of them.
Social signals can dramatically improve search engine rankings all on their own
It’s almost impossible to remember what the world was like without Facebook and Twitter (not to mention all of the other social media networks out there), but it really wasn’t all that long ago that those social media platforms that are such a part of our everyday fabric didn’t even exist.
Google, Bing, Yahoo, and other major search engine networks were ranking websites long before Facebook was even dreamed up, and it honestly took these major search engine networks quite a while before they started to rely on social signals – social media activity relevant to particular domains, keywords, brand names, etc. – to help influence search engine results.
Today, though, Bing (more than almost any other search engine out there) relies on these social signals to provide a considerable amount of contextual relevance to domain names, URLs, links, and the “web presence” of individuals, organizations, and businesses. Bing is very, very conscious of social media activity, and is always looking for “evidence” to back up their search engine rankings on a variety of social media sites.
An increase in social signals will definitely help improve your search engine ranking on Bing, but it needs to be a sustained push for those ranking results to have any longevity whatsoever. A spike in social media activity may provide a bit of an instant boost, but after the hangover is over and when people stop talking about your business, your organization, or you yourself, your rank will begin to taper off as well.
Content remains king
It used to be true that you could throw out pretty much anything and everything online with absolutely no real relevance to what your keyword, your website, or your business/online presence was all about and still rank highly – provided that you stuffed the content with laser targeted keywords and made sure that the search engine algorithms were fooled into boosting your rank.
Today, nothing could be further from the truth.
Even though Bing isn’t quite as much of a stickler as Google is when it comes to the importance and value of relevant content (and, maybe more importantly, quality content), the search engine algorithm for Bing has definitely been more heavily weighted towards websites that constantly refresh their pages with newer content, provide content that is relevant to the keywords that the algorithm has detected, and is “shareable” across a variety of platforms – which is where social signals come into play.
The overwhelming majority of websites out there that rank well in Bing have multiple pages on their websites (the average is 113 internal links), with the in each page containing right around 670 words in the text and a number of the image and multimedia files throughout.
Content (relevant and high quality content) is becoming more and more important, as all of the major search engine platforms – including Google and Bing – understand that their users’ desire is the most accurate, the most relevant, and the most timely results.
If they aren’t able to provide those results, they aren’t going to remain the premier search engine platform available. This is why you’ll want to make sure that you are focused on improving and consistently adding relevant content to your page as often and as frequently as you can, even going so far as to stick to a regular posting schedule or calendar that hits all of the hot buttons you need to touch.
Backlinks are still critical to your long-term success
A handful of years ago, you could have done very nicely ranking a website with little more than some keyword optimized articles, a well selected domain name, and a touch of “link juice” generated from some appropriately curated backlinks.
In fact, up until maybe a year or so ago backlinks were the goose that laid the golden eggs in the search engine world, which is why so many people did absolutely everything in their power to grab as many backlinks as reasonably possible and direct them to their websites and their web presence.
Today, the power and influence that backlinks have to dramatically boost search engine rankings is nowhere near as high as it used to be even just five years ago – but it is still a major piece of the puzzle.
Sure, link wheels and other “advanced black hat/gray hat” search engine optimization strategies aren’t exactly as impactful as they used to be, but you’re still going to need to drum up as many high quality backlinks as you can and have them point to your site or your presence to boost your results.
Think of backlinks like this:
Search engine algorithms from Bing (and all of the other major networks) get a look at your backlinks and consider them to be votes of confidence that your content is high quality, original, and well worth investigating or sharing with as many people as possible.
Relevant backlinks (from competitors, those that share similar keywords, etc.) are even more impressive and beneficial, and relevant/targeted/authoritative backlinks are the best of the bunch. What you’ll need to do is seek out websites that already have high ranks in your niche, your industry, or the your field of competition and try to do absolutely everything in your power to get as many quality backlinks from them as possible.
According to independent research following search engine optimization metrics for Bing (much of which forms the basis of this quick guide), the webpages that fall on the first page of Bing results for any given keyword have (on average) 990 backlinks – each and every one of them targeted, relevant, and effective.
Obviously you aren’t going to be able to drum up almost 1000 backlinks overnight (and even if you were able to do so, search engine algorithms would detect the flood and overwhelming amount of backlinks and “buffer you” until they verified that they were legitimate – hurting your rankings in the process – but you’ll still need to get to work organically getting your hands on as many backlinks as possible.
Link juice is still alive and well for Bing in 2015, and likely will remain critically important for years and years to come (barring a complete overhaul of the Bing algorithm).
On page optimization gives you your best chance at boosting your results
Some of the best news that search engine optimization professionals are going to get (as well as website administrators, independent solo entrepreneurs responsible for their website, etc.) is that on page optimization – the optimization for search engine rankings that you actually have the most control over – remains your best chance at improving your rank over time.
You are going to need to make sure that you are doing absolutely everything in your power to hit all of the search engine optimization fundamentals as far as on page optimization is concerned, or you aren’t going to be able to climb higher and higher in the ranks going forward.
You need to make sure that the position of your keyword in the title tags is perfectly selected, that you have the keyword in your URL as well as in your page description, that your site speed (based off of your website code) is as lightning quick as possible, and that your keyword density is reasonable without triggering any flags.
Take care of all of those on page optimization fundamentals, and before you know it, your site or your online web presence is going to begin shooting up the rankings almost all on its own.
Here’s what you need to do now to improve your results on Bing
If you are serious about improving your search engine results on Bing (without crippling your results on any other major search engine platform), you need to pay close attention to all of the details we break down for you below.
Yes, you really can have your cake and eat it too when it comes to optimizing your pages, your site, and your online “real estate” for Google, Bing, and most other major (and some of the minor) search engine platforms – but you need to know EXACTLY what you’re doing to have any chance of success right out of the gate.
Here’s what you need to focus on most:
Create an overarching search engine optimization strategy for the next 12 months
If there’s one thing that you can do all on your own (immediately) to set you apart from 99.9% of your competitors as far as search engine optimization is concerned, it would be this.
The overwhelming majority of people out there that throw up a website and hope for a flood of organic traffic to somehow “find them” are going about search engine optimization all wrong. You see, they just jump on board any and every SEO fad they can, hoping that they’ll be able to hit a couple of hot points that might improve their flow of traffic without any real solid foundation, extra effort, or work whatsoever.
That just isn’t going to cut the mustard in today’s ultra-competitive online universe.
No, what you’re going to need to do instead is create an overarching search engine optimization strategy to improve your Bing results that includes milestones, deadlines, and tactics that feed into other tactics to leverage results (and improve your flow of traffic) so that you know EXACTLY what you’re getting into right out of the gate.
This is going to be your secret weapon when it comes to dominating the online traffic flow issues so many others have problems with.
Focus on your fundamentals
Once you have an action plan in hand you’ll need to begin knocking out as many of the fundamentals as you can to give yourself every edge and advantage in reaching your goals as far as traffic generation is concerned.
Yes, there are going to be times when are going to be tempted to jump on board the “next big thing” when it comes to quickly and almost effortlessly improving your being results – and honestly, there are going to be some times where you have to be at least a bit crazy not to leverage those comments – but the majority of the time you’ll want to build a rock solid foundation and work off of that platform.
Stick to the “unsexy” fundamentals (the fundamentals that we outlined above in this quick guide) and you’ll be able to build a solid platform to move forward from. Only then will you be able to play around with different search engine optimization tactics, techniques, tips, and tricks that might be able to give you an almost unfair advantage in the Bing search engine optimization game – but they won’t have the kind of impact you’re expecting unless you already have your house in order.
At the end of the day, there are a lot of different things you are going to need to take advantage of, a lot of details that you’ll need to focus in on, and a lot of heavy lifting that needs to be done to have any success whatsoever online.
We live in the middle of the most competitive business environment in human history, and since the Internet has broken down all of the old barriers of entry anyone with a laptop and an Internet connection can jump into the mix at any point in time.
To fend off those competitors you need solid fundamentals, even more solid strategy, and a willingness to put your ideas into action. Hopefully you find the details in this guide to be useful going forward.
Best of luck from here on out!